Background
A med spa and laser clinic in Vaughan, Ontario offered a full menu of aesthetic treatments laser hair removal, photofacials, fractional laser resurfacing, electrolysis, and skin tag/wart removal but had very limited visibility in local search. Most inquiries came through word of mouth, and the website wasn’t generating consistent bookings from Google.
With dozens of individual treatments to promote, the goal was to build out service-specific visibility rather than relying on one generic “med spa” page to rank for everything.
Objectives
- Rank for high-intent, treatment-specific searches (not just generic “med spa Vaughan”)
- Improve average search position across the full range of services offered
- Increase qualified consultation inquiries through the website
- Build visibility in Google’s AI-driven search results, not just traditional rankings
Strategy & Implementation
1. Treatment-Specific Landing Pages
Instead of one generic services page, we built dedicated pages for individual treatments dark circle treatment, photofacials, fractional laser resurfacing, and more each optimized around how patients actually search for that specific concern.
2. Local SEO & Google Business Profile
Optimized the Google Business Profile with accurate service categories, treatment-specific posts, and photos, tuned for “[treatment] in Vaughan” style searches.
3. On-Page & Technical SEO
Improved page titles, meta descriptions, and internal linking across the site, and fixed technical issues that were limiting how many pages Google was indexing and ranking.
4. Content Built for AI Search
Structured service content clearly enough that Google’s AI Overview results began citing the clinic directly alongside larger competitors a channel most local competitors weren’t optimizing for at all.
Results
| Metric | Before | After |
| Google Search Impressions | 2.93K (3-month period) | 70.4K (single 28-day period) |
| Google Search Clicks | 104 (3-month period) | 234 (single 28-day period) |
| Average Search Position | 58.9 | 17.3 |
| Organic Search Sessions (week-over-week) | +17% | +107.7% |
| Website Leads (contact form) | 0 | 130+ over 15 months |
Key Wins
Average search position improved from 58.9 to 17.3 moving the clinic’s pages from page 5+ of Google to page 2, on the way to page 1 for its core treatments.
Search impressions grew over 20x, from under 3,000 in a 3-month window to over 70,000 in a single 28-day window, as treatment-specific pages began ranking for dozens of long-tail searches.
Ranked #1 for “dark circle treatment in Vaughan” and #2 for “photofacial in Vaughan”, ahead of established competitors.
Cited directly in Google’s AI Overview for searches like “fractional laser resurfacing in Vaughan” appearing alongside significantly larger med spa competitors.
130+ website leads generated over 15 months, ranging from laser hair removal consultations to skin tag and tattoo removal inquiries.
Conclusion
By building treatment-specific pages instead of one generic services page, this med spa was able to capture a much wider range of high-intent searches and start showing up in newer AI-driven search results that most local competitors haven’t optimized for yet. The result was a clinic that went from relying on word of mouth to generating a steady, trackable stream of consultation requests from Google.