A trusted dental practice in Cambridge, Ontario, partnered with Rank Bloom to boost its digital presence and drive patient inquiries. Despite delivering high-quality dental care, the clinic struggled to generate a single lead through its website or Google Business Profile for five consecutive months.
After a strategic SEO transformation, the results were significant. In just one year, the clinic achieved:
- 44 website leads
- 300+ calls from Google Business Profile
- 200 organic site visits
- 177 keyword rankings
- 688 high-quality backlinks
- 4th position ranking for “Best dental clinic in Cambridge”
The Challenge
When the clinic approached Rank Bloom, they were facing several issues:
- Poor visibility for relevant local and service-based keywords
- An underutilized Google Business Profile with minimal traffic
- No backlink profile and low domain authority
- Outdated on-page elements affecting search rankings
- No leads or inquiries from search channels for 5+ months
The Strategy
Rank Bloom crafted a comprehensive SEO plan tailored to the local dental market. The focus was on improving visibility, credibility, and conversions.
Keyword Research and On-Page Optimization
- Identified and targeted commercial keywords like “family dentist Cambridge” and “teeth cleaning services”
- Optimized title tags, meta descriptions, headers, and internal links across the site
Website Improvements
- Enhanced mobile responsiveness and improved load speeds
- Added clear calls-to-action on key pages
- Updated service pages for better user experience and SEO relevance
Google Business Profile Optimization
- Optimized the listing with accurate business details, services, photos, and local keywords
- Requested and responded to authentic reviews from real patients
- Regularly updated posts and Q&As to improve engagement
Content Creation
- Created informative blog posts answering patient questions and highlighting treatments
- Focused on location-specific and long-tail keywords to improve visibility in local search
Link Building
- Secured backlinks from dental directories, local news outlets, and relevant niche blogs
- Built citations and maintained NAP consistency across platforms
Technical SEO
- Fixed crawl errors and improved site architecture
- Ensured mobile usability and HTTPS compliance
- Implemented structured data for better indexing and SERP display
The Results After 12 Months
| Metric | Result |
| Website Leads | 44 new patient leads via the website |
| GMB Phone Calls | 152 calls from local search |
| Ranking Improvement | Reached 4th position for target keyword |
| Organic Traffic | Over 200 monthly organic visits |
| Ranking Keywords | 177 total keywords in top results |
| Backlinks Acquired | 688 quality backlinks |
Client Feedback
“We had utilized the services of Rank Bloom for our bussiness needs. We found them very helpful and supportive. They have indepth knowledge of Seo and analytics.”
Conclusion
This case study demonstrates how a data-driven, local SEO strategy can transform an underperforming website into a consistent lead generator. With the right mix of keyword targeting, content, technical SEO, and Google Business Profile optimization, This Dental Clinic significantly increased its visibility and lead volume in a competitive local market.
Looking for similar results for your clinic or service-based business? Contact Rank Bloom to schedule a free strategy consultation.